3 Ways to Add Variety in Your Product Photos
As Small Business Owners, we’re all in our “DIY Era” at some point in our business.
So when you need pics of your new soap or roasted coffee beans or hand-crafted mugs to add to your Shopify site, you might just snap a few quick pics and get on with it.
DIY product photography can be a cost-effective way to showcase your products, but it can be tricky to keep your photos feeling fresh. Whether you’re working with limited time, resources, or photography skills, there are a few simple techniques that can make a big impact. Here are three ways to create variety in your DIY product shoots that will keep your marketing materials looking polished and engaging.
No. 1: Change up your background or surfaces
One of the easiest ways to add variety to your product photos is by simply changing up the background or surface. Too often, small business owners stick with one background because it’s convenient, but this can make your images look repetitive. By using different surfaces—such as textured wood, marble, fabric, or even a clean white backdrop—you can transform the feel of your images instantly.
If you're a Kansas-based business, consider using textures found in Kansas, like rustic wood or stone to give your products a unique vibe that tie to your state
When it comes to creating flat lay product photography, the surface you choose is key to making your images feel fresh. A different background might change the mood or overall feel of your photos, giving you a broader range of images to work with for your marketing.
No. 2: Take the photos from different angles and perspectives
Changing up the angle of your photo is another way to add variety to your DIY product photography. Most product shots are taken straight on, but changing where you take the photo from can dramatically shift how your product is perceived.
For example, shooting from above is ideal for flat lays, but you can also take side shots, low angles, or even zoom in on details that might otherwise go unnoticed. Close-up shots of a product's texture or materials can help your customer feel like they’ve held your item in their hands, inspecting every angle (even if it is only an online image)
Lifestyle product photos are another excellent way to show your products in action. When you photograph your product in use, it helps your customer envision it’s use in their daily life. Social proof and user-generated content are big right now, and capitalizes on the idea of these types of photos.
No. 3: Use props to communicate context and storytelling
Props are a great way to add dimension and interest to your photos, while also making subconscious suggestions to your customers on the vibe and feel of your brand. They help tell the story of your product, convey its purpose, and provide scale. Without props, your product images can feel bland and boring. However, paired with the right props, your items take on a lifestyle feel.
The key is to use props that complement—rather than take away from—your product. For example, if you’re photographing a laser engraved wedding ring box, adding springs of flowers and a couple wedding bands can add to the style and vibe of your item. Choosing a certain style of band can also convey luxury and opulence.
Keep in mind: too many props can clutter and overwhelm your photo, causing confusion to your viewer. Like in marketing where “clear wins over cute”,you should apply the same approach to props.
Adding variety to your DIY product photos doesn’t have to be complicated or time-consuming. By switching out backgrounds, props, and angles, you can take your photos to the next level, all while giving your customers a more engaging experience. This approach ensures you’ll stand out among the competition. Most importantly, it makes it easier for potential buyers to connect with your brand.
Ready to leave the “DIY Era” in your business and hire a professional to uncomplicate your product photos?
Click the button below and we can hop on a Discovery Call (free of charge, of course!), so we can talk all about your needs, and how I can help fill that gap in your business.
Till next time…
