Tell me if this sounds familiar:

You’ve been in business for a few years and have your cycle of stock photos you got from that one online stock photo place in all your marketing: business cards, social media content, newsletters. The “headshots” you have are the quick ones you asked a friend to snap with your awesome iPhone 12 Pro (or worse: the selfies you took while your phone was propped up on a counter, against some books…) and those are actually a teensy bit outdated now because your Stylist gave you a blunt bob cut and when you took that selfie, you actually had more of a shag cut.

If the photos you use for your business are ready for a refresh (much like your Stylist did to your signature hair cut this year), then booking a professional branding photo shoot is the way to go.

But, how can brand photos really help you reach your ideal client?

Keep reading to find out the three best reasons to book branding photos for you and your small business.

No. 1: Brand Photos help you make a great first impression.

Did you know, you get 8 seconds (or sometimes less!) to make a first impression? In our fast-paced world, making a good first impression is one of the first ways to stand out among the competition. Whether on your website, on social media or your business cards, buyers make quick judgement calls on where and how they’ll spend their money. Professional Brand Photos can help you and your business get ahead of the competition and really impact your potential buyer.

No. 2: Brand Photos help you look professional.

Let me ask you this: who would you trust more to work on your car? Someone in a very well-worn mechanic’s jumpsuit, with tools in hand and a car lift in case they need to work under it? Or someone with a “Car Repair for Dummies” guide book in hand, a pair of thin plastic car ramps and some nice looking clothes?

The answer is very plain, you’d likely choose the person who looks more equipped for the job!

The same logic applies to how you present yourself and your business online. Before a customer even picks up the phone to call you, they want to know that you have the ability to solve their problem. While selfies and iPhone photos are great ways to connect with your ideal client in your IG or FB Stories, your website, business cards, newsletters and other outlets should show them you are a professional that is knowledgeable in how to solve their problem.

No. 3: Brand Photos help you build trust with clients.

Building familiarity by using branding photos to show your client what they’ll experience when they work with you is also a key factor in building trust. This is the main idea in marketing: clearly communicating to your client how you are the one to solve their problem. Show potential clients a little bit of what it’s like to work with you, whether that be meetings in your office or weekly phone check ins. Maybe it’s taking a workshop you’ve created or following a fitness routine you have. A good brand photographer will be able to translate both your tangible and intangible concepts into amazing images (psst: that’s me!)

All of these reasons above mean 1 thing: you have marketing content on hand for ALL your marketing channels!!
One of the most time consuming parts of being a solo-prenuer is coming up with a content to use in your marketing strategy.

One branding session with me can give you 20 different images to use across all your channels (blog posts, newsletters (emailed and mailed!), social media posts (yes, even Reels and TikTock), updated business cards, and you can also update your website photos (cause let’s face it, what it looks like to work with you may have changed since 2020). I even have options that can fill your content calendar for a WHOLE YEAR.

Just think of it: plug and play options for a year and you don’t have to come up with any of it on the fly. Think of how much time you could get back if you outsourced that creation to someone else.

If you’re ready to talk about how a Brand Photo Session can help bring your A-game to your marketing strategy, book a Free 30 minute Discovery Call by clicking the button below! We’ll chat about your business, it’s goals and where you feel your needs are, then you can ask me anything you want about how I can help you meet those goals.

Book your Discovery Call!

I can’t wait to hear from you!!

Till next time…