Maximize Your Brand Photos

This isn’t something most Brand Photographers talk about, but I’m not going to let that stop me.

You guys. I get it:

Good Brand Photography is not cheap.

And while there are loads of reasons this is true, I won’t bore you with listing them out because none of those changes this fact: Good Brand Photos are expensive!

And what’s more, if you’re like me, you really watch spending money on your business.

As in, you watch it as close as I watch my 6 year old when she’s playing with slime in the house.

But when you finally decide to jump in and book that branding shoot…what now? What are things you can do to make sure you show up that day and get every last cent’s worth out of your images?

Here are 3 tips from me, on ways Small Business Owners can get the very most out of their branding session. You likely already know the answer to these 3 things, but putting them into practice with your brand photos will sky rocket your results.

Cross my heart and hope to die.

Tip 1: Use your brand colors in your visuals

From outfits to notebooks, make sure your colors are all over the place! Using your colors either in a bold or subtle manner can create a cohesive look to your images, making your brand instantly recognizable.

Tip 2: Know your Target Audience

Do you serve work-from-home moms? Are you clients in love with fresh flowers? Create images that tell your ideal client “You belong here” every time they interact with your Brand. When potential customers feel “seen” with your brand, they’re more likely to engage with your offers. This also creates brand loyalty with customers, ensuring repeat clients for life.

Tip 3: Know where your ideal client “hangs out”

Are they scrolling social media? Do they spend their time on Pinterest or Google? Place your images where they will see them and do so in a variety of places. Use your images in your email footer, on your website, in your social media accounts and on any printed material. Customers need several touch points from you, from a variety of places, before they make a purchase. So get in front of where they spend their time and be seen!

And there you have it, 3 ways to get the most out of your Brand Photos! Do these 3 things and you will see incredible results.

So tell me, which tip was most helpful to you? Drop your comment below and let me know!!

Till next time…